“Dream Big” by Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira

 “Dream Big” tells the story of three Brazilian businessmen: Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira. The book details their extraordinary adventure as they established their eponymous empire and transformed Brazilian business.

The story traces their development from the beginning of their professional lives through their joint work on various prosperous commercial endeavors. It examines their tactics for acquisition and focuses on their critical successes in purchasing well-known foreign businesses like Anheuser-Busch (the producer of Budweiser beer), Burger King, and Heinz.

Cristiane Correa offers insights into the attitude, approaches, and leadership traits of these three entrepreneurs through thorough study and interviews. The book explains how they overcome difficulties, adjusted to various market circumstances, and established a meritocratic and high-performance culture in their organizations.

“Dream Big” also explores how these businesspeople impacted Brazilian business, their humanitarian endeavors, and how they influenced Brazilian entrepreneurship culture.

Overall, the book delivers an inspiring story of Lemann, Telles, and Sicupira’s entrepreneurial journey and offers insightful advice for prospective business owners, business executives, and anybody else interested in learning about the inner workings of great companies.

The Book in 3 Sentences

1. “Dream Big” chronicles the heroic journey of three Brazilian businessmen that transformed Brazilian capitalism: Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira.

2. The book examines their smart business decisions and profitable purchases of well-known international firms like Anheuser-Busch, Burger King, and Heinz.

3. “Dream Big” shows their charity activities, their influence on Brazilian business, and the advice they give to prospective business owners and executives.


1. Inspiring Journey: The tale of Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira is quite inspirational. I can relate to their ascent from humble origins to business mogul success, inspiring me to achieve my own goals and objectives.

2. Acquisitions and Business Strategy: The book offers insightful information on the acquisition and business tactics used by Lemann, Telles, and Sicupira. I valued the thorough examination of their acquisition strategies and the takeaways from their profitable purchases of well-known international businesses.

3. Leadership and Culture: The book examines the management styles and leadership traits of entrepreneurs. The focus on developing a meritocratic, high-performance, and continuous learning culture within their organizations was something I valued because it sets a good example for aspiring company leaders.

5. Social Impact and Philanthropy: I was also positively affected by Lemann, Telles, and Sicupira’s charitable endeavors. I find inspiration from them and a key component of their success in their commitment to investing in education and social causes.

How I Discovered It

The book “Dream Big: How Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira Acquired Anheuser-Busch, Burger King, and Heinz and Revolutionized Brazilian Capitalism” by Cristiane Correa was discovered on Amazon.

Who Should Read It?

The following groups of people would benefit from reading Cristiane Correa’s book “Dream Big”:

1. Business Leaders and Entrepreneurs: The book provides insightful information on the entrepreneurial endeavors and business tactics used by Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira. The experiences, thought processes, and creative business-building strategies can help aspiring entrepreneurs and business executives.

2. Investors and finance experts: The book examines the acquisition and investment methods used by the entrepreneurs who are presented. The book is enlightening and instructive for investors and finance professionals interested in mergers and acquisitions, value investing, and comprehending the mechanics of successful investment decisions.

3. Students of business: “Dream Big” offers a case study on Brazilian capitalism, the effects of entrepreneurship, and the corporate culture promoted by Lemann, Telles, and Sicupira. This book will be helpful for business students who are interested in emerging markets, Brazilian business history, or the analysis of profitable company models.

How the Book Changed Me

Inspirational Outlook: The book’s inspiring story of Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira’s journey instilled a sense of inspiration and motivation in me. It ignited a belief in my own potential and the possibility of achieving great success through determination, hard work, and strategic thinking.

Entrepreneurial Mindset: It helped enhance my entrepreneurial mindset after gaining insights into the entrepreneurial journey and strategies of the featured individuals. I become more inclined to take calculated risks, identify opportunities, and embrace innovation in my own endeavors.

Strategic Thinking and Decision-making: The book’s exploration of the business strategies and acquisitions of Lemann, Telles, and Sicupira helped develop a more strategic approach to decision-making. I learned to assess risks, identify value, and make informed choices when it comes to business ventures or investment opportunities.

Detailed Notes//Key Topics

The book “Dream Big” by Cristiane Correa explores several key topics related to the business journey and success of Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira. Some key topics covered in the book may include:

1. Entrepreneurial Spirit: The book delves into the entrepreneurial mindset and spirit of the featured individuals, highlighting their determination, risk-taking, and relentless pursuit of success. It explores how their entrepreneurial drive led them to make significant acquisitions and revolutionize Brazilian capitalism.

2. Strategic Acquisitions: The book discusses the strategic acquisitions made by Lemann, Telles, and Sicupira, including the acquisitions of Anheuser-Busch, Burger King, and Heinz. It explores their investment strategies, decision-making processes, and the factors that contributed to the success of these acquisitions.

3. Leadership and Management Principles: The book explores the leadership and management principles employed by the featured individuals to transform the companies they acquired. It delves into their emphasis on meritocracy, performance-driven culture, and the creation of high-performing teams.

4. Brazilian Business Environment: “Dream Big” provides insights into the Brazilian business environment and the challenges faced by entrepreneurs in the country. It examines the cultural, economic, and regulatory factors that shaped Lemann, Telles, and Sicupira’s journey and offers a unique perspective on the Brazilian market.

5. Lessons in Success: The book offers lessons and takeaways for readers, providing inspiration and insights into achieving success in the business world. It explores the importance of perseverance, innovation, strategic thinking, and continuous learning in achieving extraordinary results.

Tags: No tags

Add a Comment

Your email address will not be published. Required fields are marked *